Video review and approval, without the roundtrip

Iconik brings professional-grade review and approval into the same system where your media already lives.

Collaborate faster with review and approval built into your MAM

Teams that review from their media asset management system can turn around assets at speed and scale.

10.00

M

comments left on assets

10

K

assets shared

10

k

approvals completed

Professional-grade video review tools

Editor-ready tools for reviewing content frame by frame.

Frame-accurate commenting

Drawing and markup tools

Multi-channel audio playback

Side-by-side playback

Master-quality review on desktop +

Mobile review on iOS

DRM and Watermarking (both visual and forensic)

Say goodbye to silos. Review, approve, and manage media from your asset library.

• Streamline review
• Secure sharing
• Real-time collaboration
• Permissions

Bring clarity to review cycles

Never question the status of an asset again.

• Asset status tracking (In Review, Approved, Needs Changes)

• Role-based approval permissions

• Clear audit trails

• Version history

• Comment status tracking (resolved/open)

• Time-based annotations stored as metadata

Share securely

Share assets quickly and securely with one click.

• Share via secure share links

• Expiring links

• Password protection

• Download controls

• Playlist and collection shares

• Granular user permissions

• Digital rights management

• Visual and forensic watermarking

Collaborate in real time or async

One source of truth for all of your contributors and workflows.

• Cloud-based access

• Multi-user review sessions

• Remote review sessions

• Integrated comments inside the asset

• Mixed-fidelity review from a central location (proxies and originals)

• Sync across web, Iconik iOS app and native Iconik Player

Give clients access. No Iconik account required.

Control permissions so everyone sees what they need to see.

• Comment, annotate, and approve directly on the asset

• Share with clients and contractors outside of your organization

• No per-seat charges

“Everyone across the organization touches Iconik. Editors, producers, and even the sales team from our parent company regularly access Iconik to view our assets and share Iconik links with clients or our partners.”

Kelly Marsh

Head of Operations & Production, NowThis

Frequently asked questions

What is Iconik’s review and approval workflow?

Iconik’s unified review and approval workflow allows teams to securely share media, collect timecoded feedback, track asset status, and finalize approvals — all within a centralized cloud-based media library. Comments, annotations, and approval decisions stay attached to the asset, creating a structured and auditable process from first cut to final approval.

Can I collect feedback from people who aren’t Iconik users?

Yes. Iconik lets you send secure review links to external stakeholders without requiring a full account. Reviewers can leave time-based comments and approve or request changes directly in the browser, keeping all feedback inside your review and approval workflow.

How does real-time review work?

Iconik supports synchronized review sessions where participants see the same frame at the same time. Teams can scrub through footage together, add annotations, and discuss feedback live, accelerating alignment and reducing review cycles.

Can I organize feedback so it’s easy to act on?

Yes. Comments can be marked as open or resolved, and asset statuses such as “In Review,” “Approved,” or “Needs Changes” make it clear what action is required. Feedback resolution is tracked alongside version history, so nothing gets lost between revisions.

How does Iconik help with version control during reviews?

Each version of an asset is stored within the same record, preserving comments and approval history. Teams can compare versions, verify that requested changes were implemented, and maintain a complete audit trail throughout the review and approval process.

What sharing controls does Iconik offer?

Iconik provides secure share links (called “magic links”) with configurable permissions, expiration dates, password protection, and download controls. You can share individual assets, playlists, or collections while maintaining governed access and full visibility into who has viewed or approved content.

Is Iconik only for video review?

No. While Iconik offers professional-grade video review tools, it also supports images, audio, and other media types. Because review and approval are built into a full media asset management system, teams can search, manage, collaborate on, and share all media from one centralized platform.

How does Iconik compare to Frame.io?

Iconik offers video review and approval capabilities comparable to Frame.io, but within a broader cloud-native media asset management platform. Unlike standalone review tools, Iconik combines searchable metadata, hybrid storage support, governance controls, and version tracking with professional review features.

How does Iconik reduce review cycles?

By combining frame-accurate commenting, structured approval status tracking, secure external sharing, and live synchronized review sessions, Iconik eliminates version confusion and scattered feedback — helping teams move from first cut to final approval faster.