A smoother path from production to delivery

Backlight gives agencies one platform to manage assets, collaborate across time zones, review and approve, and distribute to any platform — so nothing slows down between first take and final delivery.

Built for the fast pace of modern agencies

Iconik supports agencies managing global campaigns, complex review cycles, and high-visibility deliverables.

10.00

M

comments captured

10

K

approvals tracked

10.0

%

of Iconik users work in advertising

Protect original work and client relationships

Agencies operate in constant motion. New campaigns. New stakeholders. Tight deadlines. Global collaborators. Fragmented workflows only contribute to chaos. Give your team the confidence and tools they need to move forward with creative projects.

Client-segmented libraries

Organize work by client, campaign, or region with clear access boundaries. Teams see only what they need to see.

Secure, one-link sharing

Collect time-coded comments, compare versions, and track approvals without sending files back and forth. Clients do not need an account to review.

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Permissions that scale with your roster

Manage internal teams, freelancers, and client stakeholders through roles and groups. Provision and revoke access instantly as projects change.

Automation for faster production handoffs

Trigger notifications, route assets, and standardize delivery steps so your team spends less time coordinating and more time delivering.

Learn how to get client-ready results with Iconik

Checklist: Simplify video feedback by streamlining collaboration

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Case Study: South African Agency Ginkgo Migrates Archive to the Cloud

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Guide: How to make your content a Gen Z magnet

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Give creative teams their time back

Bring client work into one controlled system. Deliver faster. Protect relationships. Maintain visibility from first draft to final asset.